What I Do

Strategy, Growth & Market Development

I help businesses define where they are going, where they can win and what it will take to get there.

Typical work includes: proposition development, market entry, go-to-market strategy, commercial planning, customer validation, regional expansion and growth roadmaps.

Transformation, Operations & Organisation

I help turn strategic ambition into structures, behaviours and operating models that work in practice.

Typical work includes: operating-model design, organisational review, workflow and governance, leadership alignment, team design, content operations, localisation and client-service transformation.

AI, Innovation & New Ventures

I work with companies navigating the commercial and operational implications of emerging technology.

Typical work includes: AI strategy, product positioning, use-case development, start-up advisory, productisation, spin-out strategy, investor narratives and enterprise-readiness.

Market Intelligence & Executive Advisory

I provide independent commercial and market insight to leaders, investors and advisers assessing businesses, sectors and opportunities.

Typical work includes: market analysis, commercial due diligence, senior management perspectives, competitive context, expert interviews, M&A support, CEO whispering and ongoing executive advisory.